Fighting Suicide With Facebook

Fighting Suicide With Facebook


Although one in five people has a diagnosable mental health or substance use disorder, tragically, most go untreated. MHA-NYC is leading the way in using technologies to provide more people with better mental health resources, critical support, and high-quality care.

Internet-based therapies. Social media crisis intervention. State-of-the-art call centers. MHA-NYC is revolutionizing the traditional brick and mortar model of mental health care, helping people with every type of mental health challenge manage their emotional health more easily to live happier, healthier lives.

Fighting Suicide with Facebook

“For over ten years, we’ve been proud to partner with the National Suicide Prevention Lifeline, bringing suicide prevention resources and support to people using Facebook in the moment they need it.”
— Antigone Davis, Head of Global Safety at Facebook

Suicide is the tenth leading cause of death in this country, and MHA-NYC is putting the power of online and artificial intelligence technologies to work to change this. Not only have we collaborated with both Google and Apple to ensure our SAMHSA-supported National Suicide Prevention Lifeline is the top search result for any query about suicide or depression, we have also partnered with Facebook to put the 21st century’s largest community to work saving lives.

Last year, we took things a step further to create a pilot program that utilizes advancements introduced for businesses on Facebook Messenger to immediately connect users in emotional crisis with trained counselors, without leaving Facebook. In addition to this immediate support, this pilot program with Facebook will allow us to establish best practices for applying Messenger to help Facebook users in crisis globally.

Through our groundbreaking work with Facebook and their Messenger application, we are helping to ensure that innovations promoting access to care for people in crisis are ultimately effective in saving lives.